Product · May 24, 2026
Why we built budgeting into the cart, not on top of it
Most budgeting tools live in a separate app you forget to open. We put the cap where the spending happens — inside the basket itself.
By Tomas Reinholt
Notes on product, budgeting, design, and the everyday work of getting groceries to your door.
Most budgeting tools live in a separate app you forget to open. We put the cap where the spending happens — inside the basket itself.
How a handful of questions becomes a cart that already feels like yours.
Repeatable wins that compound into real money saved by month's end.
The unglamorous logistics work that keeps your Thursday drop on schedule.
Why we design the same care for a student feeding three as a family of seven.